Our story
I feel most alive surrounded by pure nature or by the sea. However, wherever I go today, I see waste all around, from the most hidden beaches to deep forests. It breaks my heart when I see what we humans are causing to nature and ourselves. That's why I decided to make it my personal mission in life to work for a healthier planet. As part of this effort, GoodWays was created.
Johan
founder GoodWays
We believe that if we offer people beautiful and practical reusable alternatives that they will love, it will allow them to live a happier life with less waste and spread this idea in a gentle way.
A small project created with love.
When GoodWays began in 2017, our main goal was clear: to help reduce the world's dependence on single-use plastic. Our very first product, still loved today, was the GoodGlass Thermo bottle. We immediately fell in love with its sustainable design, the way it kept our tea warm, and how it drew compliments everywhere we took it.
Nejsme na to sami
One of our biggest turning points was recognizing that growth requires a strong team. You know the feeling when you think you can do everything best by yourself? We did too. But as we started feeling the strength of our growing "dream team," the GoodWays family forming around us, we realized how good it feels to rely on each other. Together, we're shaping a better future for all of us.
Let's go out!
In 2019, we began attending various festivals and events, allowing us to meet you in person. This turned out to be one of the best decisions we ever made. It provided us with valuable feedback, fresh ideas, and most importantly, direct personal contact with you. It was in these interactions that the GoodWays community truly began to take shape, a community made up of you, our customers, partners, and friends.
Our team
Johan Nilsson
founder and manager
Johan is driven by purpose, a love for design, and deep conversations. His personal journey is the heart of our mission, and he focuses on sharing the simple, powerful ideas that helped him find his way back to connection and balance, hoping to make the path easier for others.
Anna Termerová
Social media manager
Anna brings our stories to life through thoughtful content creation. With a creative spirit, she translates the GoodWays philosophy into beautiful visuals and words, helping to plant seeds of inspiration across our social media.
Petra Joy
Back office & customer service
Petra is the gentle heart of our operations. Handling everything from customer support to back office tasks, she ensures your journey with GoodWays is always smooth and supported. True to her name, she brings a sense of calm and happiness to every interaction, making sure you are cared for every step of the way.
Pavel Tazbirek
Graphic
Pavel transforms our rough ideas into perfect designs. If he's not currently impressing us with his skills, he's working on the largest LEGO blog in the Czech Republic, matyhokostky.cz.
